Despite my recent post about not understanding the need to put so much money into book trailers, I saw one recently that I very much liked. The book is a Spanish-language YA fantasy entitled La Estrella (The Star), and the trailer was lovely.
A young man marked by a curse.
A village hiding the biggest secret ever to be kept.
A love as dangerous as it is impossible.
A world whose surface is forever undergoing changes…when getting lost is the equivalent of death.
Book trailers are an odd thing, at least to me. Some of them rival movie trailers in production value, while some…don’t. Basically, a book trailer is marketing for people who don’t read. This is the part which confuses me, since we are talking about a book. Or perhaps I’m just not understanding the whole concept.
Sara Wilson Etienne had a very nice post recently on the making of a book trailer for Harbinger. In this case, the author says that she was lucky to live in Los Angeles and have professional, skilled friends who work in the movie and game industry, and everyone generously donated time and resources to make the trailer.
In her post she says “When I watch this trailer, what is clear to me is this: it has a life and momentum of its own. People jumped in with both feet and made it theirs. The Harbinger trailer may have started off as my vision, but it became everyone’s. A fantastic conglomeration of long days and pizza and generosity and so much talent.” My lack of understanding of the value of book trailers aside, it would have been a lovely experience to be part of all of this.
In 3 Vital Keys to a Book Trailer, Ezra Barany says “A good book trailer triggers an emotional response – The viewer gets the promise of an experience, one they know they will have when they read the book.” Again, I suppose this is true, but I think if words cannot convey the same thing, then the viewer is going to be unlikely to appreciate the book.
I would also worry about visualising characters and settings for your readers, rather than letting them imagine everything themselves – your mental image of a loved character might be quite different from mine, but once I have seen an actor portray that character, my vision is supplanted. That is the beauty of reading, after all – the book as mirror, which reflects the reader’s imagination. It is a less passive experience than watching a film or TV, and the reader has a creative/imaginative role in the partnership.
Despite my lack of understanding for the whys of book trailers, I would love to try my hand at actually making one. The artist side of me goes squee at the though of doing one, which is what led to looking at the trailers in this post. After the jump are the trailers that I most enjoyed.