I read a post recently which really got me thinking about the viability of self-publishing, social media, networking, and so on: Reject the tyranny of being picked: pick yourself by marketing guru Seth Godin (I read his blog every morning).
“It’s a cultural instinct to wait to get picked. To seek out the permission and authority that comes from a publisher or talk show host or even a blogger saying, “I pick you.” Once you reject that impulse and realize that no one is going to select you–that Prince Charming has chosen another house–then you can actually get to work.”
Very nicely put, and quite profound.
Why wait to get signed by a record company who will make most of the profit from your music? Sell your own music online.
Why try to get your first novel through the slush pile? Why not self-publish your own book, sell it through Amazon or Lulu, and market it yourself?
Why struggle to compete for jobs in a recession? Don’t wait for opportunity…make your own opportunities.
We all network and tweet and Facebook; so much of our day is spent being involved in some sort of social media (even if your job doesn’t require it). Why not put some energy into marketing yourself, and your art? Prince Charming probably isn’t going to show up at your apartment in a white limo, and the princess can not only save herself but also go out and conquer a kingdom.
That is my thought for the day…and my plan for the future.