At lunch while I was browsing LJ I followed a link from an equestrian community to Amazon (US, not UK). They have riding gear. Not just equestrian, but gear for any sport you can think of, even painball and fencing. Even cricket and rugby, non-mainstream sports in the US. At great prices. I didn’t look, but they probably have an Amazon Bondage Shop and an Amazon Cosplay Shop. This is amazing.
Amazon is going to rule the world. People back home would always get upset/excited about a WalMart coming into a rural area (depending on your point of view, but everyone gets pretty intense about it). “It’s going to kill off all the local shops” is the main negative point of view…and why wouldn’t it? Everything you need, at the best price, under one roof. One shopping trip, save tons of money. And yet, WalMart is nothing in comparison with the scope of Amazon…as soon as they start selling food, that’s it. ;)
The company that I presently work for is a manufacturer of luxury goods, very expensive…and their product sells on Amazon for half price. If I were a shopper in the States, I might browse on our site, but I certainly wouldn’t buy there…I would buy from Amazon.
How much more threatening is Amazon? Amazon is going to quietly, without fanfare, totally own the retail market. And why wouldn’t they? You really have to stand in awe of what the company has acheived.
PS: Guess what else I saw on Amazon? A new novel by Stephen King, The Cell. Phil…put that on the list for a late Xmas pressie…hopefully we will no longer be flat broke by then. :)